1. The Australian Elite Football Academy registered as the Australian Elite Football Academy (ABN 4887 8053 633) of P.O Box 7174, Karabar, NSW, 2620 is a football academy based in the Queanbeyan, New South Wales. The Australian Elite Football Academy Pty Ltd (referred to in this policy as we, us and the AEFA) is committed to managing your information in a secure and responsible manner and in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles introduced by the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Cth). This Policy sets out the way in which the AEFA uses and discloses personal information and explains your rights and how to contact us.

2.1 In the course of its operations, the AEFA may collect, use and disclose the personal information of partners, coaches, administrators, participants and other individuals for the purpose of providing football development services in the Australian Capital Territory & Surrounding regions and as further described in the remainder of this Policy. In each case, the precise nature of the collection, use and disclosure of personal information by the AEFA depends on the services you request and receive from, and your interaction with, the AEFA.

2.2 The types of personal information held by the AEFA may include your name, address, phone numbers, email address, date of birth, gender, occupation, educational institution, educational qualifications, coaching qualifications, employment history, driver’s licence, birth certificate, visa information and social media details. Depending on the services you receive from the AEFA, the AEFA may also collect and hold details about your participation history, membership history and credit card information, and details of the items ordered or purchased from the AEFA.

2.3 In certain circumstances, the AEFA may collect information about your health or other sensitive information about you (for example, information about your racial or ethnic origin or information about your physical health). The AEFA may use health information about you to ensure that football programs in which you participate are run safely and in accordance with any special health needs you may have and for insurance purposes. The AEFA may also use health information as required by the FFA Statutes, including medical and anti-doping testing and investigations.

2.4 In addition, the AEFA may use health information and other sensitive information which has been de-identified to carry out research, to prepare submissions to government or a government body or to plan events and activities. De-identified information is information which has been aggregated or otherwise de-identified so that it cannot be used to identify you or any other individual.

2.5 When you provide the AEFA with personal information, this Policy will apply to the manner in which the information is collected, used, disclosed and stored by the AEFA. If you choose not to provide certain personal information, the AEFA may not be able to communicate with you. It may also affect the AEFA’s ability to provide you with the products and services you require. For example, you may not be able to participate in some of the activities on the AEFA network of websites if you do not provide certain personal information.


3.1 Personal information about you may be collected by the AEFA from you or from a third party. The AEFA uses forms, online portals and other electronic or paper correspondence to collect this information.

3.2 For example, the AEFA may collect personal information from you:

(a) via the AEFA Sites;

(b) when you provide it to the AEFA by filling in forms approved by the AEFA from time to time;

(c) when you contact the AEFA;

(d) when you engage with the AEFA via social media;

(e) when you subscribe to receive any AEFA related newsletters or other information;

(f) when you enter a competition conducted by, or on behalf of, the AEFA; or

(g) when you lodge a claim or complaint with the AEFA.

3.3 The AEFA may also collect personal information about you from third parties, including:

(a) AEFA corporate partners, licensees, sponsors, suppliers and broadcasters (AEFA Partners);

(b) your representatives or agents;

(c) the S2S Customer Relationship Management System; and

(d) organisations identified under section 5 (Disclosing Your Personal Information) below.


4.1 The AEFA may use the personal information collected about you as follows:

(a) to verify your identity;

(b) to ensure compliance with the AEFA’s rules, regulations, policies, procedures and other governing documents;

(c) to organise, conduct and promote football training, matches, tournaments, programs and other events (including for the purpose of distributing newsletters, providing information and making ticket offers);

(d) to process the registration of individuals to participate in football training, tournaments, matches, programs and other events, as a player, coach or otherwise;

(e) to develop programs, activities, events, products, services and merchandise relating to football and the AEFA;

(f) to provide you with information about our products and services, including information about tickets, merchandise and special offers, or which we reasonably believe may be of interest to you, some of which may be provided by, or in conjunction with AEFA Partners (both commercial and not-for-profit);

(g) to investigate and take action in connection with any disciplinary, dispute or grievance processes mandated under AEFA’s rules, regulations, policies, procedures or other governing documents;

(h) to satisfy our obligations and to comply with applicable statutes, regulations and policies as a supporter in football development of the national governing body, FFA, and, ultimately, the regional governing body, the Asian Football Confederation (AFC) and the international governing body, Federation Internationale de Football Association (FIFA);

(i) to satisfy our obligations under the Associations Incorporation Act 1991 and otherwise at law;

(j) to carry out market research and surveys;

(k) to maintain participation and service/benefit records, data and statistics, including for archive and historical purposes;

(l) to contact you if you win a prize in a competition you have entered and to send the prize to you; and

(m) any use that is reasonably apparent at the time the information is collected.

4.2 The AEFA may also use the personal information collected about you:

(a) to administer, manage and improve the AEFA Sites (including S2S) and to provide you with access to those AEFA Sites;

(b) to ensure that content from the AEFA Sites is presented in the most effective manner for you and for your computer;

(c) to allow you to participate in interactive features of an AEFA Site, when you choose to do so;

(d) for direct marketing communications from the AEFA in relation to products, services, tickets, merchandise and special offers made available by the AEFA or AEFA Partners. You will be able to opt-out of direct marketing at any time, if you so choose, by utilising the unsubscribe feature on electronic marketing communications, or in the case of other direct marketing materials by contacting the AEFA Privacy Officer, in accordance with section 10 below;

(e) where permitted by the AEFA, to enable AEFA Partners, who have a relationship with the AEFA, to market and promote their products and services to you. You will be able to opt-out of direct marketing at any time if you so choose, by utilising the unsubscribe feature on electronic marketing communications, or in the case of other direct marketing materials by contacting the AEFA Privacy Officer in accordance with section 10 below; and

(f) any use that is reasonably apparent at the time the information is collected.


5.1 The AEFA may also share your personal information with third parties in relation to the operation of the AEFA’s business including:

(a) The AEFA’s related bodies corporate;

(b) Any body established by the AEFA or FFA to deal with disciplinary, dispute or grievance proceedings;

(c) third party service providers, such as ticketing agents, venue operators, event organisers, IT providers and social media websites;

(d) health providers or professionals;

(e) AEFA insurers;

(f) AEFA professional advisors, including our accountants, auditors and lawyers;

(g) as required or authorised by law or where we have a public duty to do so, including for purposes of safety and security; and

(h) where you have consented to your personal information being disclosed to others;

5.2 If you receive a product or service from, or your information is otherwise collected by, a third party, such as an AEFA Partner, the relevant third party may have a separate privacy policy which applies to their collection, use and disclosure of your personal information. You should refer to that privacy policy for further details about how the relevant third party may collect, process, use, store and disclose your information and how you can contact the relevant third party if you have any queries, or wish to make a complaint, about their handling of your personal information.


6.1 If you visit an AEFA Site, AEFA may record information such as your Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, the AEFA Site pages accessed and any information downloaded. This information is used for statistical, reporting and website administration and maintenance purposes, including identifying usage trends, to track users’ movements around the AEFA Sites and to gather demographic information about AEFA users collectively.

6.2 Like many other websites, the AEFA Sites may use ‘cookies’ from time to time. A cookie is a piece of information that allows us to identify and interact more effectively with your device. The cookie helps the AEFA to maintain the continuity of your browsing session and remember your details and preferences when you return. You can configure your web browser software to reject cookies however some parts of the AEFA Sites may not have full functionality in that case.

6.3 In some cases the AEFA and its third party service providers may use cookies and other technologies such as web beacons and JavaScript on an AEFA third party service providers to evaluate a user’s use of an AEFA Site, deliver customised advertising content, measure the effectiveness of the advertising and provide other services relating to website activity and internet usage.

The services we may use from time to time include Google Analytics, Nielsen, AdTech, Omniture and Facebook. You can find more details in the privacy policies for those services, including information on how to opt-out of certain conduct.

6.4 When we send you emails or other electronic messages, the AEFA may record where you open the message and click on particular links. This helps us to better understand what information is of interest to you.


7.1 The AEFA takes the security of personal information seriously. The AEFA has appointed its Director of Administration to oversee the AEFA’s management of personal information in accordance with this Policy and the Privacy Act 1988 (Cth).

7.2 The AEFA takes reasonable steps to protect the security and privacy of your personal information. The AEFA has directed its staff that personal information must be dealt with in accordance with this Policy and kept secure from unauthorised access or disclosure.

7.3 If you are considering sending us any other personal information through an AEFA Site or other electronic means, please be aware that the information may be insecure in transit, particularly where no encryption is used (e.g. email, standard HTTP). Any transmission is therefore at your own risk. Once the AEFA has received your personal information, the AEFA will take reasonable steps to protect all personal information within its direct control from unauthorised access.

7.4 Where the AEFA has given you (or where you have chosen) a password which enables you to access certain parts of an AEFA Site, you are responsible for keeping this password confidential. The AEFA suggests that you do not share the password with anyone and to change it regularly.


8.1 The AEFA will store personal information on data servers that are controlled by the AEFA and are located within the geographical borders of Australia where reasonably possible. However, in some circumstances the personal information that the AEFA collects may be disclosed to certain recipients, and stored at certain destinations, located outside Australia from time to time.

For example, your personal information may be transferred outside of Australia if any of the AEFA’s servers from time to time are located outside Australia, or if one of the AEFA’s service providers or suppliers is located in a country outside Australia. As at the date of this Policy, the AEFA utilises service providers and suppliers in the USA. The AEFA may also disclose your personal information outside of Australia in accordance with section 5 (Disclosing Your Personal Information), including to facilitate the registration of a player by a foreign governing body.

8.2 In all cases, by providing your personal information to us or using our services, you consent to the disclosure of your personal information outside Australia as set out in this Policy, and acknowledge that the AEFA is not required to ensure that overseas recipients handle your personal information in compliance with Australian privacy law. However, where practicable in the circumstances, the AEFA will take reasonable steps to ensure that overseas recipients only use and disclose such personal information in a manner which is consistent with this Policy. You may have rights to enforce such parties’ compliance with applicable data protection laws, but it is possible that you will not have recourse against those parties under the Privacy Act 1988 (Cth) in relation to how those parties treat your personal information.


9.1 The AEFA takes all reasonable precautions to ensure the personal information that the AEFA collects, uses and discloses is accurate, complete and up-to-date. However, the accuracy of that information depends on the information you provide. The AEFA recommends that you let us know if there are any errors in your personal information and keep us up-to-date with changes to your personal information such as your contact details.

9.2 You have the right to access the personal information we hold about you, and can request the correction of your personal data if it is inaccurate, incomplete or out of date. If you would like to do so, please contact the AEFA Director of Administration to submit an enquiry to access or update the personal information the AEFA holds about you.


You can opt out of receiving further messages or communications from the AEFA at any time by following the unsubscribe instructions in the message sent to you. If you wish to unsubscribe from communications that the AEFA sends to you, you can also contact the AEFA Director of Administration at


We may modify, alter or otherwise update this Policy at any time by publishing the new version of the Policy on the AEFA Sites. We will indicate any changes by updating the date of this Policy. If you have any questions about this Policy, please contact the AEFA Director of Administration at


12.1 You may contact the AEFA Director of Administration by contacting him or her via email at

12.2 You may complain about our collection, use or disclosure of your personal information by contacting the AEFA Director of Administration using the contact details above with your full name and contact details, together with a detailed description of the complaint.

We will respond to your complaint within a reasonable period of time and inform you of the next steps we will take in dealing with your complaint. If we are unable to resolve your complaint, we will inform you of the steps available to you in those circumstances.